How do I set up an Event on GivePenny?

Events on GivePenny are a unique way to give your fundraising a huge push. They run over a given time period and are perfect for one-off activities like virtual marathons or streaming challenges.

If you'd rather watch a video tutorial, you can click here

You’ll need to start at your Fundraising Setup page, which is found under the tab marked Fundraising on your Dashboard. Or just click right here. It looks like this.

By selecting Events, you'll get to see any Events you currently have running or add a new one by clicking "Create an Event."

You're now at the Create an Event page! We'll talk you through it...
Start by filling in some basic details about your event.

Event Name - Tell us the name of your event. This should stay the same when you share it in emails and social media, so as not to confuse people.

Event URL – by default, our system will add in a URL that mirrors your event title, but you can change it if you like.

What type of event? – Select the button that best describes your event. For example, a virtual marathon would be best suited under “Sport & Fitness”.

Event Start Date and Event End Date – Selecting these boxes will pop out a little calendar for you to select your start and end dates.

Penny Tip: We recommend starting your event at least a few weeks after setting up your page, in order to give yourself time to advertise your event and gain participants.


Event Description -
Provide a full description all about your event. Include what activities you expect your Fundraisers to do, as well as some information about what the money raised will be used for. We frequently feature events on our homepage, so this is a great opportunity to capture new Fundraisers who might not have heard of your charity before.

Event Video YouTube ID - This is optional, but highly recommended! Fundraisers respond extremely well to video, even if it’s just a quick message filmed in selfie-mode on a smartphone.

Donation Target - If you have a specific target in mind, let your Fundraisers know here! Don’t worry if you don’t have a target, this is optional too.

Click that Save and Continue button.


Let's talk images!

Event Tile - will sit alongside your charity profile picture on your event page and on previews of your Fundraiser page. We recommend using a campaign logo specific to this event. Square images at 300 x 300 pixels, please!

Event Banner - will be spread across the top of your event page. We recommend using an image 300 pixels (height) by 1170 pixels (width).

Time to select some connections!


Tracking codes: If you're using Facebook ads to promote your event, pop the Facebook Pixel ID in here.

Data Tags: Want to add some custom fields to your event to make for easier reporting? Check out how here.

Activity/Progress Units: This is a nifty additional option you can use to further customise your event. Selecting "yes" on the "Add progress units?" switch opens up a new box which allows you to add specific units of measurement to your event page.

It looks like this:


Select the appropriate connection for your event. For example, if you’re doing a step-counting challenge, select “Connect to Fitbit” and the Label will automatically be changed to “steps”. This will then show the grand total of steps added to your event by all of your Fundraisers and will update automatically throughout the event. 

You can add more than one unit of measurement to your event, why not try counting miles ran on Runkeeper as well as miles cycled on Strava?

You can add another progress unit by selecting the orange “Add” button in the top right. If you make a mistake or change your mind, you can also remove a progress unit by selecting the wide orange button marked with “x”.

If you have already set up Challenges, they will appear at the bottom of this screen. You can learn more about setting up a custom Challenge page on GivePenny here.

Assigned Challenges is an optional extra, which allows you to select specific Challenge templates linked to your Event.

Let's talk thank yous!

Every time someone signs up to your event they'll get sent an email that asks them to prove they're a human (you can watch your supporter journey here) - within this email, you're able to write them a bespoke, snappy thank you message.
Who doesn't like a thank you, eh?

New Feature Alert! You can now add sets of Groups to your event!

Groups are a brilliant addition to an event if you know you've got certain groups participating, for example; Regions, Universities, Corporate partners, Running Clubs, heck... you can even choose animal groups if you want!

Penny Tip: When using the Groups feature, anyone who signs up to the campaign MUST choose a group to belong to.


Click Create a new set of Groups to get started, or click Continue if you’d rather skip adding Groups to your event. 

We'll be adding a full guide to Groups for charity events very soon.

Congratulations! You've just published your first event on GivePenny!


To publish or not to publish?

On this page, you'll have the option to publish your event, or not published yet (good if there's still work to be done on the event page) and you get to chose whether you want this to be publically available.

If it's an event for any and all to get involved in, we recommend having it published, and visible!

Click Save and close and you're done! Share it far and wide, across all of your social media channels and email subscribers, to get as many participants as possible.